Customer Segmentation & Lifecycle Marketing · Documentation

User Journey

The end-to-end path through Customer Segmentation & Lifecycle Marketing, from trigger to outcome.

1
Trigger → segment → journey
An owner defines a rule, computes the segment, and runs a lifecycle journey against it. Scoring emits segment.computed; running the journey emits campaign.sent and drops a simulated send into the shared notification viewer. Each owner write is canonical; a viewer's segments and journeys are credential-scoped and cleared on reset.
2
How it ripples through the ecosystem
The audience this app defines is the natural input for the rest of marketing & growth — promotions (#36) target it, the notifications centre (#35) delivers to it — while the CRM it scores against is the same shared guest/booking/loyalty truth the host owns. Nothing here duplicates the booking; it reads it.